Lixin Henrik Cheng
Lixin is Founder and Principal Consultant of ALA Group, which provides consulting services to companies focusing on growth in the U.S. and Asia. Lixin’s expertise includes strategic planning, business development, board services, government relations and private equity investment.
Lixin was SVP of ZTE Corporation, and CEO of ZTE’s Mobile Devices Division. Prior to that, he served as President of ZTE’s North America Region and Chairman & CEO of ZTE USA. Before ZTE, Lixin was President of Axesstel, a fixed wireless solutions startup. As a Director at Ericsson Wireless, Lixin was responsible for developing CDMA business in Japan, Korea and emerging markets. Lixin also served as Vice President of Sales and Supply at Ericsson Panda.
Lixin is a frequent speaker at technology industry forums, and has been interviewed by the Wall Street Journal, Bloomberg, CNBC, CNN, Fox Business, Forbes, CCTV and CNET on wireless and international trade issues. He is a founding member and a leadership board member of the 21st Century China Center at UCSD and an advisory board member of EvoNexus, a Southern California based high-tech incubator. Lixin has also served on the Board of Directors and Executive Committee of the CTIA. Lixin holds a BS in Electrical Engineering from Zhejiang University.